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Market Trends :A review on Facial serum and Hair Serum

Oct 9

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The facial serum market in India is booming, driven by the growing awareness of skincare and the desire for premium products. By 2030, the global facial serum market is expected to grow at a compound annual growth rate (CAGR) of 6.6%, reaching $5.51 billion ¹.


*Key Trends in India's Facial Serum Market:*

- _Rising Demand for Natural and Organic Products_: Consumers are shifting towards natural and organic skincare products, driving the demand for serums with botanical extracts and gentle ingredients.

- _Growing Middle-Class Population_: The increasing disposable income of India's middle-class population is leading to a rise in demand for premium facial care products.

- _Increased Focus on Skincare_: Indians are becoming more conscious of their skin health, leading to a growing demand for targeted skincare solutions like facial serums.


*Cost of Serums in India:*

The prices of facial serums in India vary widely, depending on the brand, ingredients, and quality. On average, you can expect to pay between ₹500 to ₹5,000 ($6-$60 USD) for a facial serum.


*Key Companies in India's Facial Serum Market:*

- _L'Oréal S.A._: Offers a range of facial serums under its various brands.

- _Estée Lauder Inc._: Provides premium facial serums through its brands like Clinique and Bobbi Brown.

- _Plum Goodness_: An Indian brand offering 100% vegan and cruelty-free facial serums.

- _Shiseido Company Limited_: A Japanese multinational cosmetics company with a presence in India.


*Hair Serum Market in India:*

The hair serum market in India is also growing rapidly, driven by the increasing demand for hair care products. Hair serums with natural ingredients like argan oil, coconut oil, and keratin are popular among Indian consumers.


*Key Companies in India's Hair Serum Market:*

- _L'Oréal S.A._: Offers hair serums under its brands like L'Oréal Paris and Matrix.

- _Unilever_: Provides hair serums through its brands like TRESemmé and Sunsilk.

- _Bajaj Corp Ltd._: An Indian company offering hair serums under its brand Bajaj Almond Drops.


These are just a few examples of the many companies operating in India's facial and hair serum markets. The market is highly competitive, with both global and local players vying for consumer attention. ¹

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