Pharma Marketing Pulse: Staying Ahead of the Curve

India is a significant player in the global pharmaceutical industry, accounting for around 20% of total worldwide pharmaceutical exports by volume ¹. The country has a large number of trained chemists and a substantial domestic market, making it an ideal location for manufacturing generic drugs ¹. Here are some of the fastest-moving export medicines from India:

- *Generic medicines*: India is the largest provider of generic medicines globally, with a significant share of exports going to the United States and Europe ¹.

- *Antivirals and antibiotics*: These medicines have seen a surge in demand, especially during the COVID-19 pandemic, with exports growing by 19.53% in FY2021 ¹.

- *Hydroxychloroquine tablets*: India exported nearly 50 million hydroxychloroquine tablets to the United States in 2020 ¹.

- *Formulations and bulk drugs*: India exports a significant quantity of formulations and bulk drugs, including APIs (active pharmaceutical ingredients) ².

- *Vaccines*: India is also a significant exporter of vaccines, with many Indian companies having WHO-GMP certification ³.

Some of the leading Indian pharmaceutical companies involved in exports include:

- *Sun Pharmaceuticals*: One of the largest pharmaceutical companies in India, with a significant share of exports ⁴.

- *Casca Remedies Pvt Ltd*: A leading pharma export company in India, with a wide range of products and significant experience in exports ³.